Legendary makeup artist Dame Pat McGrath is the creative director of La Beaut&eacute; Louis Vuitton.

<a href="https://lofficielusa.org/tags/louis-vuitton">Louis Vuitton</a> is launching <a href="https://lofficielusa.org/tags/makeup">makeup</a>. The French luxury company revealed Wednesday morning that it's entering the next chapter of its beauty journey with La Beaut&eacute; Louis Vuitton.
The new line will feature an assortment of color cosmetics including a <a href="https://wwd.com/beauty-industry-news/color-cosmetics/louis-vuitton-launching-makeup-mcgrath-lipstick-1236950398/">reported</a> 55 lipsticks, eight eyeshadow palettes, and ten lip balms, with more products set to come down the pipeline. These 73 debut products are set to launch fall 2025, with no specific date yet revealed by Louis Vuitton. Prices have yet to be unveiled as well.&nbsp;
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Makeup artist Dame <a href="https://lofficielusa.org/tags/patmcgrath">Pat McGrath</a> will serve at the makeup line's creative director. McGrath, who launched her own beauty line in 2015, is behind some of the best runway beauty looks <a href="https://lofficielusa.org/beauty/porcelain-doll-glass-skin-makeup-pat-mcgrath-maison-margiela-beauty">of all time</a>. Her duties at La Beaut&eacute; Louis Vuitton will include creating beauty looks for its fashion shows, steering product development, and more.
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">"Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beaut&eacute; Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation," McGrath said in a press release. "The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty."

Photography courtesy of Louis Vuitton.

<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">For Louis Vuitton, this beauty launch also marks a full circle moment. It has been crafting <a href="https://lofficielusa.org/tags/perfume">perfumes</a> for nearly a hundred years&mdash;and these are a mainstay of its current offerings&mdash;but it also had its hands in the world of cosmetics in the 1920s, when it sold powder compacts and brushes, for example.
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">&ldquo;La Beaut&eacute; Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage," Pietro Beccari, chairman and CEO of Louis Vuitton, said in a press release.
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Perhaps there'll be another glimpse of Louis Vuitton makeup and McGrath's direction at the runway show on March 10 during <a href="https://lofficielusa.org/tags/parisfashionweek">Paris Fashion Week</a>.
Stay tuned for more updates and sneak peeks at Louis Vuitton's new color cosmetics ahead.

A swatch of lipstick. Photography courtesy of Louis Vuitton.

Louis Vuitton Reveals Makeup Brand, Coming This Fall

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